The Coca-Cola Superfan Can launched on 2nd March 2026 as a limited edition 500ml format tied to Coca-Cola's new three-year partnership with the Premier League, announced in May 2025, marking the brand's return as the Official Soft Drink Partner of the world's most-watched football league. 

Available in Coca-Cola Original Taste, Coca-Cola Zero Sugar and Diet Coke, the can features an on-pack QR code linking to Coca-Cola's promotional hub, where fans can answer a weekly skills-based question and select their favourite team for a chance to win exclusive Premier League experiences.

The biggest prize: two winning fans will step onto the pitch to present the Premier League Golden Boot and Golden Glove to their team on the final matchday of the season.

The campaign ran for nine weeks, with the promotion open from 2nd March 2026 and closing 4th May 2026. Available nationwide at Tesco, Sainsbury's, Asda, Morrisons, Co-op and convenience stores.

Built around the message "New and Bigger Superfan Can. For Fans Who Want To Feel More", the 500ml format was positioned by Coca-Cola as the ultimate can for longer, more social matchday occasions, tapping into football as one of Gen Z's biggest passion points. 

The campaign was created by M+C Saatchi UK.

This can is a significant collector's piece. A fresh limited edition tied to a high-profile partnership relaunch, available for a short promotional window only.