The Chupa Chups Cherry Bubble Gum 345ml can, imported into the United Kingdom from South Korea, carries a logo drawn by one of the most famous artists of the twentieth century. Salvador Dalí designed the Chupa Chups daisy in 1969, and by most accounts he did it in about an hour, doodling on newspapers lying around while having coffee with the company's founder. It has barely changed since.
Dalí gave one instruction with the design, and it explains why the logo works so well here. He insisted it be placed on top of the lollipop rather than on the side, so that it would always be seen whole and never distorted. On a curved can that thinking translates directly: the daisy sits centred on the front in its red, yellow and blue against a bright pink body, held intact rather than wrapped around the curve. The rest of the can leans hard into confectionery, with a saturated pink base and playful graphics that make no attempt to look like a serious soft drink, because it is not one.
The brand itself began in Spain in 1958, when Enric Bernat put a boiled sweet on a stick after noticing that children got sticky hands and got told off for it. He first called it GOL, imagining the sweet as a football and the open mouth as the net, and it sold badly. An advertising agency renamed it Chupa Chups, from the Spanish verb chupar, meaning to suck, and the first campaign ran with the line "Es redondo y dura mucho, Chupa Chups", or "It is round and long-lasting". Madonna advertised it in the nineties. Perfetti Van Melle, the Italian and Dutch group behind Mentos and Smint, bought the company in July 2006 for around 400 million euros.
The drinks are a licensed extension made in South Korea rather than Spain, which is why this can carries Korean labelling and an authorised exporter, Korina Trade, printed on it. Korea has become the production base for the Chupa Chups sparkling range, and the cans reach Britain through import shops rather than mainstream grocery.
Inside is a sparkling soda made with carbonated water, fructose glucose syrup, sugar and 1% cherry juice from concentrate, with citric and phosphoric acid as acidity regulators and anthocyanins for colour, a natural pigment drawn from plants. It carries 40 calories and 10 grams of sugar per 100ml, and it is built to taste like the cherry bubble gum lollipop rather than like a cherry.