The can design mirrors the visual language of its Italian inspiration, a bright lemon-yellow colourway with fruit imagery and the Limonata name given prominence over the Ridge Valley brand, in the slim format that has become shorthand for premium European sparkling sodas. It is a textbook example of Aldi's well-known dupe strategy, offering shoppers a near-identical shelf presence to the branded original at a fraction of the price, the same approach that has made products like Aldi's Colin the Caterpillar rival and Jo Malone candle alternatives famous in their own right.

Inside is a sparkling lemon soda made with carbonated water, 13% lemon juice from concentrate, sugar and 3% lemon comminute, sweetened with acesulfame K. The real San Pellegrino Limonata, by comparison, uses 16% lemon juice and no artificial sweeteners, one of the few points of difference between the two beyond the price tag.

Ridge Valley is Aldi UK's in-house soft drinks brand, covering everything from colas and mixers to these Italian style sodas. A supermarket own-brand can in the PullTab archive, and a small piece of the dupe culture that has reshaped British grocery shopping