The Pepsi Stage Pass gives fans the chance to win free access to some of the UK's most iconic venues, festivals and gigs, from Wembley Stadium to Reading Festival. Winners receive an all-access pass and curate a custom wish list for a year of live music experiences tailored to their tastes. Entry is via a QR code printed on the can, with 50 Stage Pass prizes in monthly draws plus 1,000 online instant win prizes including festival and gig tickets, speakers, bucket hats and sunglasses. 

The campaign also included a limited run of just 10 silver Pepsi collectible gig wristbands created with A Jewellers, paired with Reading Festival tickets.

The can itself uses Pepsi Max Cherry's black base colourway with deep cherry red accents, the 2024-era Pepsi globe logo front and centre, and the Stage Pass promotion graphics wrapping the design with the QR code entry point on the back. The promotional livery marks this out as a short-window variant of an otherwise permanent flavour.

Inside is Pepsi Max Cherry, the no sugar cherry flavoured cola that has become one of the best selling flavoured cola variants in the UK. The promotion builds on Pepsi's long standing global connection to music, distributed in the UK by Carlsberg Britvic.

A four month promotional window makes this a genuinely dated, collectible snapshot of Pepsi's 2026 summer campaign.