The classic full-sugar Coca-Cola released as part of the brand's official partnership with the FIFA World Cup 2026, hosted across the United States, Canada and Mexico from 11th June to 19th July 2026.
The design is almost identical to the
Zero Sugar version, with the wording "Original Taste" on the front being the key difference between the two. The can carries the FIFA World Cup 2026 branding across Coca-Cola's classic red colourway, with the tournament marque sitting alongside the familiar Spencerian script logo.
Coca-Cola has been a FIFA partner for nearly five decades, spanning 12 consecutive tournaments, and backed the 2026 campaign with a global push featuring a reimagined version of Van Halen's Jump. In the UK, the campaign ran alongside an exclusive Panini sticker promotion, with limited edition stickers featuring international players hidden under peel-back labels on selected Coca-Cola bottles, plus official FIFA match watch parties across London, Manchester and Birmingham.
Inside is standard Coca-Cola Original Taste, the full-sugar recipe unchanged since 1886.
Together with the Zero Sugar can, this pair forms the core UK set from one of the most commercially significant limited edition campaigns of 2026.