A co-branded campaign between Sprite and Tinder launched on 19th January 2026, running through to the end of April across select European markets including Poland, Austria, Belgium and the Baltic states.

The campaign ties Sprite's refreshing identity to Tinder's role as the world's most used dating app, built around a cultural insight that spicy food has become a genuine social language among Gen Z daters. Mentions of "spicy" in Tinder bios grew 29% throughout 2025, prompting the collaboration's central concept of spicy dates needing a refreshing Sprite to cool things down.

The campaign included an in-app feature called Spice Breakers, where users could submit their boldest spicy-inspired opening lines for a chance to be featured on Sprite and Tinder's social channels. Purchasing and scanning a Sprite can or bottle unlocked instant rewards including Tinder Gold subscriptions and limited edition merchandise. 

In select markets the partnership extended further with a video series in which a creator went on blind dates with three participants, with glasses of Sprite used as a visual element representing growing or fading romantic chemistry.

The sleek slim can format gives this design a more premium, display-friendly presentation than Sprite's standard can. Note the Tinder logo above the 'Tinder' logo. A genuinely unusual collaboration in our archive, pairing a soft drink brand with a dating app for the first time at this scale across Europe.