Poppi was founded by husband-and-wife duo Allison and Stephen Ellsworth in Austin, Texas, originally developed in their home kitchen before securing investment on Shark Tank. The brand has since become one of the fastest-growing soda companies in the US, positioned as a healthier alternative to traditional soft drinks.

The Strawberry Lemon flavour combines sparkling water, cassava root fibre, organic cane sugar, organic apple cider vinegar, lemon juice and strawberry juice from concentrate, organic agave inulin and stevia leaf extract. 

Each can contains prebiotics from agave inulin and cassava root fibre, with just 5 grams of sugar and under 35 calories, positioning it as a gut-health-focused alternative to conventional fizzy drinks, kombucha and energy drinks alike.

Poppi has built a notably high-profile celebrity following, counting Hailey Bieber, Post Malone, Kylie Jenner, Billie Eilish, Jennifer Lopez and Olivia Munn among its fans, helping fuel the brand's viral growth on social media.