Coca-Cola has been a FIFA partner for nearly five decades, spanning 12 consecutive tournaments. The FIFA World Cup 2026 marks the brand's return as the Official Soft Drink of the tournament, with a campaign featuring global music and sports talent including J Balvin, Amber Mark, Travis Barker and Steve Vai performing alongside a reimagined version of Van Halen's iconic 1980s hit Jump.

This generic UK market can carries the FIFA World Cup 2026 branding in Coca-Cola Zero Sugar's signature black and red colourway, distributed through UK grocery and convenience retailers ahead of and during the tournament. Country-specific designs were also produced for markets including the USA, Canada, Mexico, England, Spain, Japan and Morocco, making the generic UK version a distinct variant within the wider 2026 World Cup collector set.

You can check out the 'Orignal Taste' version here.

In the UK, the campaign ran alongside an exclusive Panini sticker promotion, with 12 limited edition stickers featuring international players hidden under peel-back labels on selected Coca-Cola bottles. Coca-Cola also hosted official FIFA match watch parties across five locations in London, Manchester and Birmingham throughout the tournament.