As Diet Coke's newly appointed Creative Director, Kate Moss designed four can wraps inspired by her favourite fashion moments over four decades: denim, leopard, lace and camouflage. The lace design reflects red carpet glamour, drawing on Kate's history of show-stopping lace gowns worn at premieres and award ceremonies throughout her career. The intricate lace pattern wraps the full can body in a delicate, monochrome finish, contrasting against the classic Diet Coke silver and red branding.

Each design in the collection also features Kate's signature and a monochrome portrait created by her close friends at Rockins, designed to mark her own 40th birthday alongside the brand's milestone. The denim, lace and leopard variants were available nationwide on 8, 10 and 12-can multipacks, while the camouflage design was exclusive to Tesco stores.

The on-pack promotion offered thousands of prizes hand-selected by Kate, including handbags, signed books and retail vouchers, distributed via codes found on 500ml and 2-litre bottles and the outer boards of multipacks.

This lace can sits alongside the denim design also in the PullTab archive, both from Season 1 of the Kate Moss collaboration. Season 2 followed in 2023 with a fresh set of designs including the blue glass shard can, also archived here. 

These pieces span two years of one of Diet Coke's most significant fashion partnerships, with Kate Moss serving as Creative Director throughout.