Season 2 saw Kate Moss given exclusive access to Diet Coke's own archives for inspiration, drawing on the iconic 11:30 Diet Coke Break TV ads of the 1990s and 2000s as creative fuel. Four stunning limited edition designs were developed, each illustrated in watercolour by renowned fashion artist Marc-Antoine Coulon using a palette of that season's trending colours.

The blue can is inspired by the iconic 1997 Diet Coke window moment. Kate is depicted elevated in a 1920s Turner Vintage chainmail gown, and the image has been conceptualised onto the can as a look composed of cyan-blue glass shards — one of the most visually striking of the four Season 2 designs.

The other Season 2 designs include a construction worker homage featuring Kate in a black crepe cocktail dress designed by stylist Katy England, transformed by watercolour onto can as a long-sleeved gown constructed from layers of gold chains and rope detailing, and a garden design inspired by Kate's Cotswolds home featuring a sheer lilac Marchesa gown.

Season 2 followed the enormous commercial success of Season 1 in 2022, where Kate designed four fashion-inspired cans to celebrate Diet Coke's 40th birthday. The partnership saw Kate Moss serve as Creative Director for the brand across both years. 

This blue can is the companion piece to the denim Season 1 design also in the PullTab archive. They represent both chapters of one of the most significant fashion collaborations in Diet Coke's history.