The silver can was designed by Brazilian studio Tátil Design under the codename Project Emily, which is a reference to the first film. 

The red on the can is close to Coca-Cola's signature but not identical, adjusted to hold its vibrancy against the silver and remain consistent in print. The design was anchored in the original film's iconography rather than the sequel's narrative, forcing the team to focus on what was timeless rather than what was new. The verbal identity drew directly from Miranda Priestly's tone: sharp, economical, faintly dismissive. "That's All" became the campaign's defining phrase.

At the centre of the campaign was "The Canny Pack" -  a silver leather accessory designed to hold exactly one can of Diet Coke, styled as a fashion item and attributed within the campaign to fictional Runway designer James Holt, the character portrayed by Daniel Sunjata in the original film. At the red carpet New York premiere, models wearing dresses in Diet Coke silver walked the carpet, and the Canny Pack was displayed in a branded booth as if it had been designed by Holt himself.

The collaboration rolled out across Great Britain, Germany, Spain and Ireland from mid-March 2026, with localised campaign activations tailored to each market. The on-pack promotion ran from 2nd March to 4th May 2026, offering cinema tickets, branded merchandise and a top prize of a 7-night trip to New York City for two.

This silver can is the companion piece to the gold version also in the PullTab archive. Two distinct colourways from the same landmark campaign, one of the most talked-about brand collaborations of 2026.