The 2023 redesign marked the first update to the Pepsi globe logo in 14 years, unveiled to coincide with the brand's 125th anniversary. The new identity draws heavily from Pepsi's heritage, harking back to the logo used between the 1970s and 1990s, when the Pepsi wordmark was cradled within the iconic red and blue globe.

The updated mark places the Pepsi name back inside the circle for the first time since the early 1990s, featuring a thicker, more confident all-caps sans-serif wordmark in black, creating strong contrast against the vibrant red, white and blue globe. The wave inside the globe is more dynamic and expressive, with a subtle pulse that nods to the brand's associations with music, energy and pop culture.

In the UK, where the rebrand went live in spring 2024, the new design showcases a bold typeface, signature pulse and an updated colour palette, designed to create a consistent identity across the full Pepsi range including Pepsi Max, Diet and Regular.

Design expert Carl Stasiak described the rebrand as returning to Pepsi's iconic 1970s look, with the white stripe flowing in a wavy formation through the circle: "To me, it is their strongest branding since the 90s. The addition of the bold, black font is a nod to their 60s branding and combined gives a strong and very flexible rebrand bringing their old logos back in a fresher look”.