The Coca-Cola Zero Sugar Superfan Can launched on 2nd March 2026 as part of Coca-Cola's limited edition 500ml Superfan campaign, tied to the brand's new three-year partnership with the Premier League. This marks Coca-Cola's return as the Official Soft Drink Partner of the world's most-watched football league, announced in May 2025.

This is the Coca-Cola Zero Sugar variant of the Superfan Can, featuring the iconic black and red Zero Sugar colourway alongside Premier League Superfan branding. It sits alongside the Original Taste and Diet Coke versions as one of three products carrying the campaign.

The can features an on-pack QR code linking fans to Coca-Cola's promotional hub, where fans could answer a weekly skills-based question and select their favourite Premier League club for a chance to win exclusive prizes. These included General Admission tickets to one of the final two weekends of the 2025/26 Premier League season, and the extraordinary opportunity for two lucky winners to step onto the pitch and present the Premier League Golden Boot and Golden Glove trophies on the final matchday.

The campaign ran for nine weeks, from 2nd March to 4th May 2026, and was stocked nationwide at Tesco, Sainsbury's, Asda, Morrisons, Co-op and convenience retailers. 

Campaign created by M+C Saatchi UK.

Coca-Cola Zero Sugar replicates the taste of classic Coca-Cola with zero sugar and zero calories, using a blend of sweeteners including aspartame and acesulfame K. It remains one of the fastest-growing cola variants in the UK market. A short-window limited edition and a worthy collector's piece for football fans and soft drink enthusiasts alike.