The Diet Coke Superfan Can launched on 2nd March 2026 as part of Coca-Cola's limited edition 500ml Superfan campaign, tied to the brand's new three-year partnership with the Premier League, marking Coca-Cola's return as the Official Soft Drink Partner of the world's most-watched football league.

This is the Diet Coke variant of the Superfan Can, featuring the classic silver and red Diet Coke colourway alongside Premier League Superfan branding. Available alongside the Coca-Cola Original Taste and Coca-Cola Zero Sugar versions, all three share the same on-pack QR code mechanic linking fans to Coca-Cola's promotional hub.

There, fans could answer a weekly skills-based question and select their favourite Premier League team for a chance to win money-can't-buy prizes, including General Admission tickets to one of the final two weekends of the Premier League 2025/26 season, and the extraordinary opportunity for two winning fans to step onto the pitch to present the Premier League Golden Boot and Golden Glove trophies on the final matchday.

The campaign ran for nine weeks, from 2nd March to 4th May 2026, and was available nationwide at Tesco, Sainsbury's, Asda, Morrisons, Co-op and convenience stores.

The campaign was created by M+C Saatchi UK.

Check out the Coca Cola Superfan Original Can